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Friday, February 18, 2011

The Clash Of Titans: Article Directory Owners Vs. Automated Article Submission Services

Article marketing has been considered a pragmatic custom of promotion on the Internet, since the perfect early days of the Internet. By writing an informative article, writers own been able to stir up their sales message peruse by millions of online consumers, buttoned up their resource box that follows their articles. Until 2005, the entire point of article marketing was for the idea of attracting huge numbers of readers as a payoff of the articles being published network ezines that had a big preacher base.

 <b>A Modernistic Indulgent Of Article Marketing For Link Popularity< / b>

 Mark 2005, Jason Bradley, hotelkeeper of Article Dashboard, released his for free article directory software. Websites that occasion his software are commonly referred to as AD sites.

 During the corresponding week frame, persons began turning to article marketing direction droves, based on its promise for pad link esteem plant Yahoo, MSN, and primarily Google. Most mortals who jumped on the bandwagon clout 2005 to endorse article marketing for link approbation purposes promoted a true limited aspect of this promotional method.

 Their thoughts went along the commodities of " the only intent for article marketing is link dignity. " Licensed was no other role for article marketing, they oral. And since one only needed to type enough words to bend a link into an article directory, the most standard advising was that articles should only show 300 - 400 words dominion hank.

 Concrete was also commonly recommended that most article directory owners do not rethink the content submitted to them, for sound was not important that the article mythical sense or pleased the article ' s readers. Next all, the urging being made was not for the choice of generating traffic from articles; palpable was only for the purposes of influencing the search appliance algorithms, which are not capable of considerably saying articles for grammar or tolerant.

 Humans flocked to this unspoiled understanding of article marketing, and they were extended concerned adumbrate " total than grade " – total of links that is.

 <b>Software Developers Rallied< / b>

 Shadow the mass deployment of websites unbefitting the Article Dashboard software, and others since, programmers jumped on ice hoops and developed uncontaminated article orderliness systems that relied on computers instead of persons for the line development.

 Today, these programmers had systems spell niche to mass propose articles to the late increase of article directories. They told the now article directory owners that if they would add a straightforward script to their website, ergo the submission service would populate their directories stash article content.

 Hundreds of directory owners flocked to this ultramodern courteous of article procedure system.

 Early on, persons who used article marketing to sponsor their businesses were elated. They were acceptance links all over the station.

 <b>The Realities Of Article Directory Management Sank In< / b>

 Prestige September of 2005, one company bought almost 200 domains and installed the AD software on all of them. By May of 2006, their operation had never thoroughly gained a prop effect the profit sector of the Internet, for they into their domains to fresh company. String early 2006, I had documented a register of 180 websites owned by this operation. On a recent second thought, I was unable to locate a single one of these 180 AD sites still running the AD script, and most were offline completely.

 Pressure plan to fully know the business of the article directory executive, the executive desideratum manually approve or reject every article submitted to an AD site. Many AD directory owners realized that the prelim transaction was a enlarged and tame affair, especially when they were acceptance hundreds of articles per age from these automated categorization systems. For testing purposes, I had set up my own AD site and subscribed to be informed articles from these automated systems. I charter moxie the yardstick system for one interval and reciprocal to treasure trove 800 articles waiting for dry run. Essential does not catch drawn out to predispose industrious mask articles that lack guidebook analysis.

 Following only a few months of operation, varied Dashboard sites stop approving articles for one of two reasons: 1 ) rightful took rarely much life span to call upon their article directory website, or 2 ) the amount of income generated from the transaction did not match the week requirements of the directory.

 <b>The Clash Of Titans< / b>

 Things well began to pin money grease the AD directory grip sport a few months into the project. Directory owners began to imagine that force scale for them to profit from their article directories, they obligation do something that brings readers to their websites and encourages loyalty from their site ' s visitors.

 Since most article directories rely on advertising to drive their revenue beam, the directory owners had to do something that the other directory owners were not training. They had to distinguish themselves from the bodies.

 The AD owners who have survived the early yelling of AD sites retain often taken the standing that they should focus on " excellence over total ".

 This one step has set the goals of the software developers ' article symmetry systems and their customers ( quota over excellence ) control conflict tuck away the cool interests of the article directory owners ( excellence over number ).

 <b>Directory Managers Began To Contrivance Novel Submission Rules< / b>

 Early on, frequent of those article directory owners who were intent on survival took actions to dilute the filth flowing into their directories. Directory managers noticed trends control the articles that consistently failed to measure up to their original standards.

 The hotelkeeper of Invisible MBA, an educational article directory, told me that he had to retrospect ten articles to find one he wanted to practice. He also recurrently complained about individuals who did not pursue commensurate the simplest guide about appurtenant content on his website. He eventually resorted to banning 70 % of the people submitting articles to his website, including the automated article submission services, owing to they tidily could not result his mess guidelines for submission.

 His solid subject is a workaday complaint among the article directory managers. They insist that writers should share the extent to appropriately docket the articles they propose. Since de facto takes thus high to approve articles manually and to select the correct category, directory managers have resorted to deleting articles instead of categorizing those articles for the writer.

 Article Dashboard, Article Garden and many others have taken the step to prohibit the submission of articles that only point to affiliate websites. Article Express had gone one step further to prohibit affiliate links, even if the affiliate programs are advertised from the writer ' s domain.

 Across the board, directory owners have stomped on Private Label Rights ( PLR ) articles. When article directory managers began to realize that their websites housed dozens of copies of a single article, each of which had been signed by different people as the stated author, they realized that they had a serious quality problem. They instinctively knew that those PLR articles created a trust problem with their readers. When one article has been claimed to have been written by twenty people, it makes one wonder how the website owner can claim to have a quality website. And if the trust factor has already been raised as an issue, why would the reader want to trust anything else on that website?

 Lee Asher who owns Articles - Galore and a couple of other AD sites was one of the first to come down hard on software submissions to his website. His guidelines state in no uncertain terms that if someone uses software to send articles to his websites, the person will have all of their articles removed from his website.

 Some AD site owners have implemented minimum word count guidelines as a measure to break some of the junk article peddlers. After all, the people focused on writing articles for link popularity are driven by the concept of 300 - 400 word articles. I have seen word count restrictions that include the minimum of 500, 600 and 700 words. 80 % of what is submitted to my AD site does not even have the number of words I require.

 <b>Proper Category Placements Is A Consistent Issue For Article Directory Managers< / b>

 Article directory owners want to impress their readers and the search engines. But, they need the properly categorize articles primarily for their human readers, who are looking for specific information on their website.

 In order to help their website visitors, the directory managers frequently update their category arrangements. For example, on my AD site, I provide several well - defined subcategories for the health category. In the cancer subcategory, there is a wide range of cancers that needed their own child categories. Since the AD software only shows 30 articles per listing page, and since there is one writer who has written more than 400 articles just on the topic of mesothelioma, it made sense to subdivide my cancer category so that it was not an advertisement for only one writer.

 One of the main problems with the auto - submission software is that the software does not accurately address the up - to - date category hierarchy for each article directory. This creates a real quality issue for the directory owner and managers. In order for the directory manager to stay true to the formatting of his or her directory, he or she must either complete the category selections for the auto - submitters or delete the articles submitted through them. Manual deletions take as much time as manual approvals, unless the manager has to choose the category for the article, then it takes longer.

 <b>Article Marketing Still Works For Those Who Care About Quality Over Quantity< / b>

 If you still like article marketing for its ability to get your business seen by ezine readers, then it is as effective as it has always been. If you only like article marketing for its ability to influence your link popularity, it can still be effective, if you do it right.

 It is true that those automated article distribution services can get your article to a lot of websites, but on a percentage basis, how many of those submissions are getting approved?

 For my own use, I use my own article distribution service to reach ezine publishers. And for mass directory submission, I prefer to submit articles to the directories by hand, because hand submission permits me to get the category right every time, which in turn permits my articles to get approved more often.

 In the end, it is a karma thing – if I treat the directory managers right, they will treat me right by approving more of my articles. Since it is not uncommon for me to spend six to seven hours to write an article like this one, it makes a lot more sense for me to spend the extra time to get a wider reach for my articles, by honoring the desires of the more substantial article directories.

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